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Showing posts from February, 2008

replicate, replicate, replicate

Aside from the usual reasons why it's silly to duplicate static content from Web page to Web page, here is yet another: If your Web site has content copied and pasted from one page to another, it is very likely that Google is filtering out some or all of the involved Web pages from search results. The reason: The Google search engine does its best to optimize user experience by returning unique content. Because no one wants search results listing page after page of the same stuff. always crashing in the same car: recurring mistakes and misuses of the web Higher Education and other organizational Web sites tend to needlessly replicate content. This happens perhaps most frequently when information is repurposed as marketing material. The same content ends up appearing at its original source as well as at one or two marketing pages. Unfortunately, if this marketing material resides above the core content in the site hierarchy - and it usually does - it can end up replacing the core