Here's one that's been buzzing around universities for the past several years: The desire to make the Web presence and brochures look like "a family of publications." always crashing in the same car: recurring mistakes and misuses of the web Branding and consistency. These are the given reasons. Okay, there's nothing wrong with branding. Nor is there anything wrong - actually a lot right - about instilling a level of consistency across all facets of public communications, both online and in print. Or the uniform design and navigation of Web pages across a site. Unfortunately the "family of publications" notion is frequently misinterpreted to mean that Web sites should take on the design characteristics brochures as well as regurgitating their content - a misunderstanding promulgated by those who understand print publications but not the Web. And then, consistency becomes the hobgoblin. Some words of advice to those who push the concept to this point: Bro